DKT International, one of the largest private providers of family planning products and services in the developing world, today unveiled its brands in the Kenyan market at an event held at The Sarova Stanley Hotel, Nairobi Kenya. This marks the company’s entry into the reproductive health sector in Kenya. The Kenyan office will also serve neighboring Uganda.
DKT launched its condom brands Kiss and Fiesta, oral emergency contraceptives, intrauterine contraceptive devices (IUD’s) and injectable contraceptive - Sayana Press. The contraceptive pills, injectable and intrauterine devices will be trading under the brand name Lydia. The condom range of products will be available in different variants and price points to meet the needs of consumers across all demographic profiles.
The move into Kenya reflects DKT’s continued commitment to provide safe and affordable options for family planning and HIV prevention globally. In addition, towards meeting the unmet need for contraception and family planning services even as the Contraceptive Prevalence Rate (CPR) continues to increase. The CPR in Kenya and Uganda is 58% and 35%, respectively, while unmet need remains significant, at 18% and 28%, respectively. This gap in access and availability to affordable modern contraception is most prevalent in rural populations and remains the highest amongst youth and low socio-economic groups. DKT’s products seeks to bridge this gap.
Speaking during the launch, DKT Managing Director Mr. Collin Dick said, “We intend to revolutionize the private sector market by introducing a full method mix of high quality, affordable and effective contraceptives”. Already DKT is offering 8 different variants of condoms to cater to diverse groups of people. “The same is true for our contraceptive pills and intrauterine devices” concludes Mr. Dick.
During the launch ceremony, the Chief Guest, Ministry of Health Deputy Head, Reproductive Health, and Senior Deputy Director of Medical Services, Dr. Steven Kaliti, lauded the move terming it a very timely one as the government makes greater commitments to family planning through key government strategies and plans in order to promote voluntary contraception. In addition, fulfill its commitment FP2020 made at the 2012 London Summit.
“With Kenya’s bulging population, there is a need to improve the Contraceptive Prevalence Rate (CPR). We would like to see DKT’s global impact replicated in this market” he added.
Dr. Kaliti further emphasized that Family planning is a "win-win" for both health and wealth. “Empowering people, especially youth, with knowledge about family planning and access to services will improve health and well-being and pave the way for a more prosperous Kenya” he echoed.
Since its inception in 1989, DKT International has been promoting family planning and HIV prevention with programs in the world’s most populous countries that contain over 60% of the world’s population.
DKT also unveiled its campaigns for the condom brands during the launch. It intends to leverage its social marketing expertise using culturally relevant marketing and educational campaigns to reach youth and young adults with fun, aspirational products and product offerings, injecting much-needed energy into the sector.
Across all countries of operation, DKT works with health workers and clinics that provide family planning products, information, and services.
“We will introduce brands that are interesting, aspirational, fun and of high quality and value, and the extension of our services into Kenya demonstrates this. With our heritage, we have the capacity and expertise to offer these services to all Kenyans,” concluded DKT’s Managing Director.