Products Unveiled include Kiss and Fiesta Condoms, Oral Contraceptives, Emergency Contraceptives and Intrauterine Contraceptive Devices.
DKT International, one of the largest private providers of family planning products and services in the developing world, today unveiled its brands in the Ugandan market at an event held at Hotel Africana, Kampala Uganda. This marks the company’s entry into the reproductive health sector in Uganda.
DKT launched its condom brands Kiss and Fiesta, oral emergency contraceptives and intrauterine contraceptive devices (IUD’s). The contraceptive pills, injectable and intrauterine devices will be trading under the brand name Lydia. The condom range of products will be available in different variants and price points to meet the needs of consumers across all demographic profiles.
The move into Uganda reflects DKT’s continued commitment to provide safe and affordable options for family planning and HIV prevention. In addition, meet the unmet need for contraception and family planning services even as the Contraceptive Prevalence Rate (CPR) continues to increase. The CPR in Uganda stands at 27% respectively which clearly depicts a huge gap in access to inexpensive modern contraception. A large inequality discrepancy exists throughout the country between rural and urban populations, and within and between counties. Unmet need remains the highest amongst youth and low socio-economic groups. DKT’s products seeks to bridge this gap.
Speaking during the launch, DKT Managing Director Mr. Collin Dick said, “We intend to revolutionize the private sector market by introducing a full method mix of high quality and affordable contraceptives”. Already DKT is offering 8 different variants of condoms to cater to diverse groups of people. “The same is true for our contraceptive pills and intrauterine devices” concludes Dick.
During the launch ceremony, the Chief Guest, Director, General health services Professor Anthony Mbonye lauded the move terming it a very timely one as the government makes greater commitments to family planning through key government strategies and plans in order to promote voluntary contraception. In addition, fulfil its commitment FP2020 made at the 2012 London Summit and subsequent renewal in 2017.
Mbonye further emphasized that Family planning is a "win-win" for both health and wealth. “Empowering people, including youth, with knowledge about family planning and access to services will improve health and well-being and pave the way for a more prosperous Uganda” he echoed.
Since inception, DKT International has been promoting family planning and HIV prevention with programs in the world’s most populous countries that contain 60% of the world’s population.
DKT also unveiled its campaigns for the condom brands during the launch. It intends to leverage its social marketing expertise using culturally relevant marketing and educational campaigns.
Across all countries of operation, DKT works with health workers and clinics that provide family planning products, information, and services.
“We will introduce brands that are interesting, aspirational, fun and of high quality and value, and the extension of our services into Uganda demonstrates this. With our heritage, we have the capacity and expertise to offer these services to all Kenyans,” concluded DKT’s Managing Director.